Toyota Company’s SWOT Analysis and Trends
Toyota is the leading distributor, assembler and manufacturer of automobiles in the world. It has an efficient management team that allows the company to achieve high performance. The company is regarded as a monopoly because it is the dominant market player with regard to the exportation of cars. It adopts a differentiation strategy that allows it to enjoy monopolistic presence in developing countries. The market structure of Toyota is also regarded as monopolistic because other key market players such as GM have attained a significant market share in the automobile market (Pride 12). However, Toyota is reacting to the actions that its competitors are adopting in order to ensure that it remains the market leader with regard to exportation of cars (Griffin 23). Therefore, the purpose of this paper is to discuss the SWOT analysis of Toyota in order to demonstrate the factors that have helped the company to emerge successful in the automobile industry. It will also discuss the challenges that the company faces while trying to maintain its market leadership position in the automobile industry.
SWOT Analysis
SWOT analysis comprises of internal and external factors. Internal factors originate from within a company whereas external factors are those factors that originate from outside a company. Internal factors include strengths and weaknesses whereas external factors include threats and opportunities.
Internal Factors
External Factors
Trends
Toyota is embracing innovation in order to allow it to remain as the dominant market player in the automobile industry. However, most of the innovations that Toyota is embracing are costly to implement. The innovations that the company is embracing are outlined below.
Works Cited
Afuah, Allan. Strategic Innovation: New Game Strategies for Competitive Advantage. New York: Taylor & Francis, 2009. Print.
Griffin, Ricky. Management. New York: Cengage Learning, 2010. Print.
Klein, Guenther. Strategic Marketing. London: GRIN Verlag, 2007. Print.
Pride, William. Marketing. New York: Cengage Learning, 2011. Print.
Rao , Appa and Parvathiswara Rao. Strategic Management and Business Policy. Mumbai: Excel Books India, 2009. Print.